What’s in a name?

By: Kim Reich

When I first opened my salon in 2020 I named it Boldly Defined Beauty because that was what I wanted women to feel when they left our salon, bold, confident and beautiful. At that time in my life the name fit perfectly. As years went on something shifted- not my passion, but my vision for the salon’s future.

Boldly Defined Beauty grew into more than a salon. It became a space of connection, healing, creativity, and trust. We were no longer just a salon to get your hair done, but a space to reset, breathe, and be cared for. I always say “ at the end of the day, we are people, serving people.”

EVE Salon is more than just a new name-it’s a new chapter.

In Hebrew, Eve means “to give life” or “to breathe”

So what’s in a name?

Everything.